Read what I said again. Because you seem to be under the impression I said the Top 10 Monthly Sales didn't have any value at all. So, go read that again.
1). Then why are you downplaying the value of the top 10 monthly sales data so much ?
And by the way, customers paid that $10k per month even when the data was public. And they didn't gain any new customers on the sale basis that the top 10 became private. The Top 10 Monthly Combined Sales per unit dollar chart is not worth $10k per month. The deep dive analytics, return sales for warranty information, trending analysis they pay for, predictive analytics, regional data, tie-ins with marketing budgets to measure ROI, individual store POS to stock level data, retailer vs retailer data, the weekly data, etc..... THAT's worth $10k.
2). It is to the NPD, end of story ...
Also analysis is not useful without the data ...
NPDs decision to remove the Top 10 from public disclosure was not a value-add move. It was not a customer retention move. It was not a customer acquisition move.
3). NPDs crackdown on leakers would indicate otherwise ...
And I don't know what behavior your accusing me, nor what behavior I have engaged in that would be detrimental to the value of NPDs Top 10 Monthly Combined Sales per unit dollar data.
4). Well here's one which is you right now belittling the value of some of the work they're doing ...
1 and 4). You are seriously confusing the concepts of worthless and worth less. I said the Top 10 Monthly Combined Sales per unit dollar chart is worth less than X. X being a voluminous mix of data, analysis, projections, trending, analytics, etc.... You seem to be under the impression I called the Top 10 Monthly Combined Sales per unit dollar chart worthless, rather than worth less than...X.
2). Analysis is not useful without the data? That statement doesn't make any sense in this context. The customers always had the data. It's not as though customers are only just now getting data to go along with the analysis simply because NPD stopped publicly disclosing the Top 10 Monthly Combined Sales per unit dollar chart. The data was always there for the customers.
2 and 3). No, that would be because it's a breach of contract. It's not that a leak of the Top 10 Monthly Combined Sales per unit dollar chart 100% devalues a $10k product to 0$. It's that each customer signs a non-disclosure agreement. Leaks show a lack of confidence in the data privacy of an expensive product. And it's two-fold. The data itself is proprietary to NPD and the data is specific to rival corporations. Company A doesn't want Company B knowing details about Company A's data.
Further, the changing dynamics of the industry have made the Top 10 Monthly Combined Sales per unit dollar chart "worth less" over time. Digital, subscriptions, etc... Just look at VGC itself, for goodness sake. They have they stopped doing weekly software sales for the same reason. ESA president Michael Gallagher even called the NPD Top 10 Monthly Combined Sales per unit dollar chart irrelevant as far back as June, 2013. If the Entertainment Software Association president says the Top 10 Monthly Combined Sales per unit dollar chart aren't worth even that long ago....how in the hell can you claim it's worth $10k per month 6 years later?
Or what about a quote from NPD Executive Director David Riley in 2010 regarding this very issue, "pricing has nothing to do with this move," NPD did separately acknowledge that it decided to change its reporting "in order to address the changing sales landscape, as well as updates to NPD's corporate publishing policies." Riley added, "Even news-publishing clients who have access to the full data upon initial release, Riley said, "are not permitted to use this information for journalism."
THIS is why NPD has removed the Top 10 Monthly Combined Sales per unit dollar chart from public disclosure.