I think ads in general work more in a long-term brainwashing way than a "wow I'm going to get this now!" way.
How does that work? I think most lack the attention span for that lel.
Its hot.... your thirsty,.... and suddenly you remember...
(in the old days)
The bottle opener clinking against the glass bottle, the bottle opening, the cap falling and landing and rattleing abit before settleing.
You hear a glass placed before you, and the ice cubes pored in.... and the fizz and crackleing from the ice, as the coke hits it.
You hear the ice cubes running around the glass,...
Then theres that "aaaaahhh" as the guy takes a drink.
Visually theres those sweat pearls along the glass, and it just looks like a million bucks (on a hot summers day atleast), that glass of coke.
Its like one of those AMSR videos or something.
Cola was ahead of the times man.... you watch one of those days 2-3 times a day all year long.... come summer and your thirsty... your thinking
"I could drink one of those cold glasses of cola, right about now"
Hell Santa used to be blue..... but Coke's logo was red, so they changed his outfit to match the logo's colours.
Cola used to be more expensive (compaired to today), so it was something more often used to celebrate with... Cola wanted in on the christmas market. They ran ads, every holiday with Santa in red.
Today everyone "knows" santa wears red.