By integrating Sony’s cutting-edge image sensors with Microsoft’s Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sony’s semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers. In terms of AI, the parties will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.
This kinda tells the story. Microsoft is all about their Azure Cloud platform. A little IP trade here, a little buy-in for some tech there, bam, Partnership. They can both still offer their own separate solutions and rake it in. Digital has already surpassed physical. Next up streaming surpassing download.
I see this less about being scared of Google so much as trying to cut costs. We are still gonna get sucked into their separate silos, just like video/PC game content holders are trying to sick us into their separate silos. In the next 10 years don't be surprised by how many subscriptions to things you have just to be able to enjoy the entertainment you want.