Now the question - how many played beyond the 20-minute mark?
From what I played, it's less interesting than the worst of the 3DS street pass games.
To be fair, I got into most of the street pass games quite a bit. Even on this forum, I'm more than willing to admit I'm a fan of casual games. Some casual games are great, others are shite.
A few hours now since it became available. the cooking and levelling is a exp grinders delight but it limits you on how many times you can play a day.. unless you want to pay for it otherwise just gotta be patient.
That's a common feature among casual games, and how they monetize.
Basically, casual games are designed for players to play short sessions, but to continue coming back again and again for months or even years. While this model currently flourishes on mobile, Brain Age on DS was the first game ever branded as a casual game; although it wasn't the first, even from Nintendo, as Nintendo had Animal Crossing on the N64 in Japan, first; and there were also games like this on browsers dating back to the 1990s where you'd log in, set stuff to build, and come back in X hours.