only777 on 11 September 2017
The N-word is a tricky issue, and although I do think Pewdiepie was wrong to say it in the way he did, saying anyone who uses the n-word ever is racist is ridiculous.
Many like myself came of age at the start of the millennium, a time when west coast hip hop was huge. In 2001, Dr Dre put out the 2001 album which was a cultural milestone. This was the era of rock-rap and both sides of these styles of music bled into each other.
Music then was filled was rappers saying the N-word, and as this style was so big, the word bled over into mainstream culture and the meaning changed for many, but not all.
Here is the problem. So a lot of people, "what's up my n***a" became a greeting. Like seen in the Simon Pegg classic; Shawn of the dead (the phrase was said by nick frosts character to Simon Peggs character).
This at the time was acceptable because that was the direction the word had taken then, this is not the same now. However pretty much every teenager in 2001 is now older and it's acceptably has stuck.
With both the younger and older generations the n-word retains the original offence, but that generation in between is different.
Sony want to make money by selling art, Nintendo want to make money by selling fun, Microsoft want to make money.