While I mentioned SE before, I didn't think until today it could have stood for Scorpio Edition as well. XB could have just said that's what its called, then shown the name on the big screen as Xbox One SE. They could have even just let people who cared about the name decide for themselves. Is it S Elite, Special Edition, Scorpio Edition?

They obviously wanted to make the One family name and compatibility very clear, and in that case, coming up with a new really cool name wouldn't be easy. Xbox One X works well enough to finish this gen.

Of for goodness sake, weren't they paying attention when Nintendo added a meaningless letter to the end of a console's predecessor? Why not Xbox One DX? That has an actual meaning. And it sounds similar to Xbox One S while looking the same...

And before anyone points out the S, "S" has an obvious meaning: small or slim. X doesn't convey any positive meaning unless I've stepped out of a time warp into the year 2000.

They already pushed that marketing angle with the Xbox One S, which was a lie. https://support.xbox.com/en-US/xbox-one/console/4k-on-xbox-one-s

"When you set your console resolution to 4K UHD, everything on the console—Home, games, and apps—will display at 4K. 4K content is displayed in its native 4K resolution, and other content (like 1080p content) is upscaled to 4K."

We all know that it's barely upscaling and Microsoft is trying to distract you and trick you with the word "content". Phil Spencer always uses the word "content" over the word "games" most of the time. It's a bullshit bait and switch that actually gets to the more casual market. Tons of uneducated gamers thought the Xbox One S was the answer to the PS4 Pro. Now I wonder if they will fail to know the difference between the Xbox One S and the Xbox One X. Perhaps they will see two 4k machines and go with the cheaper price? This naming is more confusing than the Wii U's name to the untrained casuals.

They're just one more step to having three X's on a console.

as i was saying to a friend at the time' that would make it xbonex which is getting way too close to looking like a late 90s aol instant messenger screen name,
XxBONExX

That's a terrible name to be honest.. Xbox One X.. it just doesn't sit right for a finnish person at least :P Sounds stupid.

Well, at least it's not XBox One U.

Xbox One SX actually sounds really cool.  Considering the X sku is smaller than the S, it would have made some sense as well. However, with all of the XxX jokes already going around the web, and considering XB's prior E naming scheme, adding that to the SX could create enough meme's to melt the net. Basically ever since they decided on the One console name they screwed themselves for the entire gen.

I think when people talk about it I'm going to think they're talking about Xenoblade Chronicles X.

Anyone weho voted "epic" needs to go to the hospital.

Its an "ok" name as it at least fits in the current family of consoles and its pretty clear what it does just like the ps4 pro.

Obviously the original consoles didn't have a great name so this one isn't great either.