http://nintendoeverything.com/nintendo-apologizes-for-switch-shortages-in-japan-increasing-shipments-starting-next-month/

"Nintendo says that it continues to ship more Switch units each week. Additionally, in July and August, shipments will increase. The new Splatoon 2 bundle is included in that. Production will further increase starting in the fall."

This means thay have already started to ship more units, and will continue to do so throughout July until Splatoon 2 launch - after which the baseline should be higher (I guess around 180k-200k) troughout August and continue to rise into fall season.

You are interpreting that incorrectly. The bolded statement means that new shipments arrive at stores each week, as opposed to nothing. It basically addresses the potential misbelief that Switch is only sold out all the time because stores rarely, if ever, receive new shipments.

The second sentence adds more context and specifies that shipments will increase in July and August. If June had already seen an increase, then this sentence would read "further increase". When you look at the final sentence, this particular distinction is being made.

So in summary:

1. June's weekly baseline should be expected to be flat in comparison to May.

2. The weekly baseline and monthly sales are bound to increase in July and August because of higher shipments. Although July might not pick up until the middle of the month because of stockpiled units for the Splatoon 2 launch.

3. In fall the weekly baseline and monthly sales have the potential to increase even further, provided that the demand is there. While fall starts in September, the exact month is unspecified in the statement. Expectations should be targeting October, that's my recommendation.

You got 2 and 3 right, but you are wrong about June.

You are interpreting that incorrectly. The bolded statement means that new shipments arrive at stores each week, as opposed to nothing. It basically addresses the potential misbelief that Switch is only sold out all the time because stores rarely, if ever, receive new shipments.

The second sentence adds more context and specifies that shipments will increase in July and August. If June had already seen an increase, then this sentence would read "further increase". When you look at the final sentence, this particular distinction is being made.

So in summary:

1. June's weekly baseline should be expected to be flat in comparison to May.

2. The weekly baseline and monthly sales are bound to increase in July and August because of higher shipments. Although July might not pick up until the middle of the month because of stockpiled units for the Splatoon 2 launch.

3. In fall the weekly baseline and monthly sales have the potential to increase even further, provided that the demand is there. While fall starts in September, the exact month is unspecified in the statement. Expectations should be targeting October, that's my recommendation.

You got 2 and 3 right, but you are wrong about June.

You are interpreting that incorrectly. The bolded statement means that new shipments arrive at stores each week, as opposed to nothing. It basically addresses the potential misbelief that Switch is only sold out all the time because stores rarely, if ever, receive new shipments.

The second sentence adds more context and specifies that shipments will increase in July and August. If June had already seen an increase, then this sentence would read "further increase". When you look at the final sentence, this particular distinction is being made.

So in summary:

1. June's weekly baseline should be expected to be flat in comparison to May.

2. The weekly baseline and monthly sales are bound to increase in July and August because of higher shipments. Although July might not pick up until the middle of the month because of stockpiled units for the Splatoon 2 launch.

3. In fall the weekly baseline and monthly sales have the potential to increase even further, provided that the demand is there. While fall starts in September, the exact month is unspecified in the statement. Expectations should be targeting October, that's my recommendation.

You got 2 and 3 right, but you are wrong about June.

There will be some ARMS effect somewhere. It's looking to be quite a good launch in NA.