the_dengle said:
I guess it's possible the retailers are passing that on with their shipment requests, for instance "we need at least 500 copies for our stores because we have 400 pre-orders" or something. I don't know what kind of communications take place between publishers and retailers. But I suppose they probably mean shipment orders. *shrug* The terminology is a little weird though. Why would a publisher call their initial shipment to retailers "pre" orders? Wouldn't those just be... orders? Orders from retailers. "Pre" what? Maybe it's just a translation hiccup. |
Because retailers make their pre orders to help guarantee they get enough stock when shipments are sent out.








