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Forums - Gaming - US TV ad: Nintendo was the biggest spender in the games industry in March

Shikamo on 02 May 2017

The Switch is a massive sales success so far, which can be partially attributed to Nintendo’s continuous and prolific advertising of the system. A particular focus for the company seems to have to been ads on US television. In fact, according to research conducted by VentureBeat, no one in the games industry spent more on US TV ads in March 2017 than Nintendo.

Over 30% of the industry spend on TV ads in March (about $18.3 million) came from Nintendo. They aired 16 spots over 4,100 times and generated 583.5 million TV ad impressions. The biggest ad of the month was the Switch TV spot called “Believer”, which featured music by Imagine Dragons. Nintendo put a particular focus on ads that aired on Nick, Adult Swim, and Comedy Central, as well as during the NCAA basketball tournament, episodes of South Park and Nickelodeon’s 2017 Kids’ Choice Awards.

 

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zorg1000 on 02 May 2017

Ya i would hope that a new console had the biggest ad campaign in its first month.

hopefully the strong ad campaign continues throughout the year.



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kljesta64 on 02 May 2017

imo opinion they should spend twice as that.



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V-r0cK on 02 May 2017

I'd be surprised if they weren't the biggest spender considering it's a launch console.



Kerotan on 02 May 2017

They were the biggest spender last year and there was no console launched then so no surprise.



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KLAMarine on 02 May 2017

Important to advertise your product. Believer by Imagine Dragons is a great song!



KLXVER on 02 May 2017
Kerotan said:
They were the biggest spender last year and there was no console launched then so no surprise.

Really? That is a surprise to me...



KLAMarine on 02 May 2017
Kerotan said:
They were the biggest spender last year and there was no console launched then so no surprise.

Source for this?



ArchangelMadzz on 02 May 2017
KLAMarine said:
Kerotan said:
They were the biggest spender last year and there was no console launched then so no surprise.

Source for this?

This isn't a source but I swear I remember a thread on this. I'll check and edit after.

Edit: here we go http://www.playstationlifestyle.net/2016/01/13/ps4-vs-xbox-one-ads-2015-report/

Nintendo spent 30% more than Sony in advertising in 2015. Haven't found 2016.



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arcaneguyver on 02 May 2017

I had to really dig for 2016, which proved the claim false (Kerotan was probably remembering 2015). Xbox spent WAY more than anyone else on ads last year. (Not surprising, I barely watch any TV and remember seeing the "S is the only console with HDR and UHD Blu Ray" many times.

https://www.google.com/amp/tvrev.com/game-makers-leveled-up-tv-ad-investments-in-2016/amp/