I had to really dig for 2016, which proved the claim false (Kerotan was probably remembering 2015). Xbox spent WAY more than anyone else on ads last year. (Not surprising, I barely watch any TV and remember seeing the "S is the only console with HDR and UHD Blu Ray" many times.
https://www.google.com/amp/tvrev.com/game-makers-leveled-up-tv-ad-investments-in-2016/amp/







