Xbox 360 :
- 50 mln new consumers compared to OGX, Xbox became a brand
-shitloads of fresh new games, IPS, also Japanese games
- absolutely best online service
- best indie games portfolio
- very good press, marketing
-on par with PS3 sales, power wise, better multiplats mostly

-RROD, Kinect1.0

If we create a list like this for Xbox One, what exactly will we get ? I wonder.
-  weaker than PS4

-TVTVTV sports sports reveal fail, DRM,stick with 360, always online

- all new games bombed,decline in Halo,Gears

- all multiplats worse sales, power wise than PS4

-online servive, prop on par with PS4

mid gen upgrade

7th generation was the best generation for Microsoft.

We've all learned what success is, but Microsoft didnt come into the console industry to play second fiddle to Sony. They came to overthrow them since they were  dominant threat to a budding multimedia market within the console realm. Microsoft runs that elsewhere wants to dominate it here.

^ this.

I think Phil Spencer is talking about how much money they made off of the console.

In that sense its perphaps the best console for them to-date (better than 360 or the first xbox).

Still I bet that more xbox dudes where happier about owning a xbox back in the 360 days, than they are now with the One.

In that sense "best generation so far" isnt true, for the gamer, while it might be for MS profit line.

Last I read the gaming division doesnt really do much for Microsofts bottom line. Its more of a strategic venture that im sure word reap any rewards unless Sony is taken out. Microsoft came to try an take out Sony, but cannot seem to beat them at their own game.

PC was kind of an unattractive platform around that time and no where as a friendly space as it became after 2010. My point being was that if you had a 360 you were covered as that time in gaming , it had big release upon big release, new IP's galore., XBLA came into its own, etc...

This gen in 4 years in and neither Ps4 or XBO have yet to hit the stride that was in  late 06, 07-08... Gen 7 ramped up strong and the 360 was in a good position because of it because all of its ducks were in a row .

Valve and Blizzard saved PC while Microsoft left it high and dry. I was a PC gamer during the low period after the PS2/Xbox/GC era. The only games my clan played were WOW, Battlefield, Counter-strike, Team fortress, Command and Conquer and some other games. Once Steam took off, PC picked up big time. During this time Microsoft was using PC exclusives to prop themselves up against Sony, because quite frankly they were never going to do it any other way. Mass Effect lost PC exclusivity because of it as well. Microsoft learned the golden rule during their second gen that all you needed to weather the storm was healthy third party support and some third party exclusives to bolster a sparse first and second party. The 360 succeeded because it picked up where Sony dropped the ball. Luckily for them, the 360 helped them cement a place in gaming as a mainstay,which is why their sales are doing better than last gen but will cap off wayyyy before the 360 did. The Kinect bought them an extra 20 million consoles in the war with Sony. There is no kinect now to help.

360 is so far above xbox one it's not even funny. I didn't like my xbox one at all and sold it.