I don't know why they are advertising to be honest. Its going to be sold out for the first few months. They could save millions and start their advertising campaign at launch after its sold out.

Good ad, especially the music, it's fitting for both BotW and the Super Bowl

that's not bad at all!

They have to raise awareness before launch in the first place. People might be tempted to order it, and when they see it's sold out everywhere, they'll figure this console is what everybody wants. Momentum will pick up as awareness spread even further. And now they'll be able to switch focus to upcoming games (first and third party)

Because people be aware of new NIntendo console. For instance mass market didn't were aware that Wii U was new Nintendo console.

Super Bowl commercial is huge thing.

Oh gotcha, I didn't see the extended cut part. With or without it, it's still pretty good, drives the point home

Good advertising, but the main concern is that pre-orders are sold out.

The general consumer who isn't a gamer who sees this might be interested, go to GameStop or Best Buy to pre-order, find out it's sold out, and by the time March rolls around, they might just forget about it.

That would cost a very pretty penny!

Did anyone cath the references in the trailer ? at the very start of the ad there is a book under the Switch and it's titled "It's Dangeorous to go alone" by Zel Dasb, later on the laundry is named "Spinning Bird" which is one of Chun-Li's moves and indeed in the laundry they play Ultra Street Fighter 2...