| bunchanumbers said: I don't know why they are advertising to be honest. Its going to be sold out for the first few months. They could save millions and start their advertising campaign at launch after its sold out. |
They have to raise awareness before launch in the first place. People might be tempted to order it, and when they see it's sold out everywhere, they'll figure this console is what everybody wants. Momentum will pick up as awareness spread even further. And now they'll be able to switch focus to upcoming games (first and third party)







