“One of the things that we have to do better when we launch the NX—we have to do a better job communicating the positioning for the product. We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience. And we have to do a better job from a software planning standpoint to have that continuous beat of great new games that are motivating more and more people to pick up the hardware and more and more people to pick up the software. Those are the critical lessons. And as I verbalize them, they’re really traditional lessons within the industry. You have to make sure people understand the concept, you have to make sure you’ve got a great library of games, and when you do that, you tend to do well.”

http://nintendoeverything.com/reggie-needing-better-communication-and-steady-flow-of-games-with-nx-mobile-merchandise-universal-partnership/

I totally agree, I always say main reason why Wii U fail is because terrible marketing and communication, followed by weak launch and 1st year games with software drought, and high price compared to competition (Wii U had around $100 higher price than PS3/Xbox360).

Even for people like me who know the industry inside and out was confused when the Wii U was shown at E3 for the first time. I remember sitting there going "wth is this thing?" The average consumer was even more dumb to it being a new console as I had a lot of them referring to it as "that add on for Wii". It was pretty bad.

Well, he is not wrong, but it's kind of obvious from te beginning. They can't afford anything close to the WiiU software droughts.

Well, better late then never I suppose. But I recall this kind of talk about the Wii U as well.
Talk is pretty cheap, and Reggie sure likes to talk. But hey, now that they've seen what happens when they fail on those fronts, hopefully this isn't just hot air.
Then again, I don't even know what the NX is yet. None of us do.
So fingers crossed, a) the NX turns out to be something that deserves success, and b) it gets success.

Well its huge difference when you have similar talk after your best selling console ever, and when you talk like this after your worst selling console ever, offcourse like faile like that they will work hard not to repeat those mistakes.

So exactly the same thing they said about Wii and Wii U. It sounds like they are delivering exactly the opposite.

But what are they gonna do about it? As allways they do nothing or making wrong decisions.

So they need to do a better job telling people that whatever NX ends up being named is a new device, not another addon, and avoid game droughts.

Lol! What are you talking about, with Wii they had great marketing, great communication, great launch and 1st year lineup, without software drought. With Wii U failed on evre step of that and had some other huge mistakes.

Well that's exactly things they failed with Wii U and actually main reasons why Wii U failed so bad.