I think it can but it depends on how many reviewers 'get it'. Hundreds and hundreds of people have been watching the streams and going crazy, even those that were on the fence. There's an addiction involved here similar to Pokemon. Some are obsessed with seeing new gun, new ships, new planets, but the majority are obsessed with seeing new creatures and the first thing every streamer does is take snapshots and post them on Facebook. Facebook will already be filled with these creatures and come launch we're going to see a deluge of pics.
The reason I say 'get it' is because of some of the comments I've heard from Polygon and Kotaku. One of the streamers on Kotaku actually said, after playing the game for 10 minutes and witnessing a starship flying overhead, 'do you think that's another player?'. The ignorance is incredible considering information about this game has been out there for such a long time. She actually thought, in a universe of 18 quintillion planets and only about 5 people playing, it was another player. Seriously stupid but hopefully not an indication of the ignorance they'll bring to the review. The guy playing with here was loving it so that's a good sign.