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Forums - Gaming Discussion - Dead Rising 4 is timed exclusive

One thing I'm curious about when it comes to these year-long timed exclusivity deals (regardless of who does it,) is how advertising for the Playstation version is going to get handled. Unless I've been misinformed, part of the benefit Capcom enjoys with this deal isn't just additional funding, but also help with advertising; i.e., that Microsoft will also take the title under its wing when it comes time to market it. Like Rise of the Tomb Raider, it will get the full 'Part of Xbox One lineup' ad campaign, along with in all likelihood some level of advertising mojo for print ads, banner ads, video ads, etc, etc. Microsoft foots the bill, Capcom enjoys a nice advertising boost during a busy holiday season, everyone is happy.

.....eeeexcept what happens when the next year rolls around, and the Playstation release is on the horizon? The game is, by this time, a fairly distant memory, as the majority who COULD play it on Xbox One and PC will have long since done so, so chatter about the game it will be virtually nil, outside the REALLY hardcore fans on Playstation who've also been patient enough to wait a full year. Meanwhile, all kinds of brand new games will be releasing on the PS4, all bolstered with enthusiastic ad campaigns that further drown out what residual buzz the game has left. Store displays will be put up for the big, shiny new thing, posters at the Gamestop, etc. When there's a constant chorus of 'BUY ME! NO, BUY ME! BUY MEEEE!' from all the games debuting with a holiday 2017 release, only, again, the really hardcore Dead Rising fan is likely to realize the game is even coming out, let alone pick it up instead of the plethora of other titles.

So, like any other game, Dead Rising 4 would need to be given a fresh advertising push to draw attention from the Playstation fanbase if it's even going to come close to Xbox One's sale numbers. (Sort of an 'OI! We're here now!') Without it, the launch day is going to probably be a bit of an anticlimax, as half the userbase won't even know it was coming out, let alone keep track of it along with all the holiday titles. Except Microsoft is unlikely to fund any advertising for a Playstation game release (unless Capcom was VERY clever in their negotiations,) and Sony is almost definitely not going to fund advertising for a game they're getting a year late. Neither company will have any reason to, and from a competitive standpoint neither company SHOULD. =P

So the bill for any Playstation-centric advertising will probably rest entirely on Capcom's shoulders.

So I guess what I'm curious about (and Rise of the Tomb Raider is probably going to give us a hint of this, though Capcom may behave differently) is WILL the eventual Playstation release get much of a marketing push? Or is it just going to kind of stealth-release with the hope that enough people are interested in the series itself to still look out for it and buy it Week One?



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The game started off as a Exclusive, i think it was dumb to make the sequel multiplat, then locking the 3 game as exclusive and now time-exclusive on the new one... I tell you it is a bad consistency for PS gamers... I would hate to fall in love in one of these games, only to know i wouldn't be able to enjoy the franchise.
If Street fighter was on XB, it should also be on XB.. Or else we are just fucking it all up. Once exclusive, always exclusive, once a multiplat, always a multiplat.. If the sequal becomes multiplat's, keep it multiplat cause then it's simply just to late and there are no reason to be a dick about it.


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Capcom has probably the best franchises of an third party developer in terms of variety and popularity yet they keep doing stupid things like, either limited the market for certain games OR just ignoring franchises entirely (lately Mega Man, Dragon's Dogma, etc.).

just bizarre. a game like Dead Rising 4 would do killer on all platforms, huge market for the PS4. there can't be anyway Microsoft is paying enough to justify it. Unless possibily Microsoft funded the whole project or something or a good part of it



Ali_16x said:
bananaking21 said:
it being an exclusive is just stupid. just look at what happened to tomb raider.

but then again this is capcom after all, they have been pretty much whoring out their games.

No it isn't stupid. It's amazing how people still can't understand that Capcom is having money problems.

dude there is noooooo way Microsoft is paying Capcom the equivalent amount of money that MILLIONS of copies sold on the PS4 would likely equate to, there is no way.

the only way I can see this deal being possible is if Microsoft helped fund this game or something. the odds are Dead Rising 4 would sell 2x as much on the PS4 as it will on the XOne



Ali_16x said:
bananaking21 said:

because Tomb Raider is a prime example of how limiting your install base can hurt sales.

i thought this was releasing on steam this year? if so, then thats even more stupid. Windows 10 store is dead. 98% of Tomb Raider sales were on steam, with just 2 percent on windows 10 store. 

if capcom are releasing this just on XB1/win10 store then they are morons, ignoring the 2 biggest install bases the game could cater to will never make sense to me. 

lol? and yet Dead Rising 3 is an example for them showing good sales. Which do you think they would look at? Let me give you a hit, it's not Tomb Raider.

It's also so confusing, even if it was exclusive to Windows 10 store for 1 year, I'm sure Microsoft still would have said "Xbox One and Windows 10 Exclusive" in the conference, yet they didn't. So it could mean PS4, just so confusing.

for its budget and other variables Dead Rising 3 would actually be a POOR example of sales for Capcom, not a good one. not sure where you heard the positivity about how the game did out of the gate



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darkenergy said:
Aerys said:

Just shows that Microosft e3 was even worse than what i thought

No it isn't, they showed good things that you completely ignore.

No i saw them all and there were not a lot of new things, withotu even talking about the killing of X1



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bananaking21 said:
it being an exclusive is just stupid. just look at what happened to tomb raider.

but then again this is capcom after all, they have been pretty much whoring out their games.

What happened to Tomb Raider? Seriously asking. It did badly?