When it becomes mainstream to put a PC in the living room then you have a point.  Currently its not mainstream and if it does, guess who OS MS is trying to make sure be front and center in that experience.  If the PC start to become more attractive, then MS initiative also become more attractive as the OS and platform for the PC in the living room.  You are saying this is a cash grab but totally missing the point that all this integration between the PC and X1 is to have the MS experience no matter if you use their hardware or someone else, as long as you are using Win10, XBL and the Win store to do it.  MS is a software company more than hardware.  MS work with partners more on the hardware front and what their software front and center.

MS is thinking like a software seller will do, they have now 2 systems and one store to sell their games. Now they will be focusing in price and/or power regard the hardware, and not generations, or exclusive content. I think their plan is also compete with the stores of Android and iOS selling smaller games that cellphones can run.

The more machines have their store, the better, and are confident that the cummulative library of games over time (that's why BC, and the adopton of W10 as OS of Xbox) will give them a selling point.

Only time will tell us if that approach will make it or not, but right now of course Microsoft have exclusives, and a promising future in front of them.

It will not surprise me if MS follow one or both of this two paths in the future:

1) Microsoft licensing X10 machines to other manufacturers in exchange of a fee. Maybe will have in the future a supercheap only digital Acer X10 compatible machine, or a superpowerful Xbox of Alienware, more advanced but also more expensive than Scorpio. Basically doing with gaming hardware what they do in the tablets market.

2) MS allowing other stores, or exclusive lineups of a certain publisher (bethesda, EA) in their own store, in exchange of a fee, Why not put Gog as an app in Scorpio, or a Gog Selection of ports of PC games in the Xbox Store. Maybe some day Steam? That would be a good selling point over Sony.

Yes, it's true;

MS is really showing nothing as new IPs and fresh ideas; hopefully this will change with the next XBox, which is not Scorpio.

Wow that's bad.

Microsoft niche in the PC Market is the Xbox connectivity. They can now link Windows 10 and Xbox conosoles gamers. In order to play with your friend playing on the Xbox live if you are a PC gamer you won't have a choice but to buy the game on Windows 10. Microsoft also own one of the biggest gaming studios in Microsoft studios and with licensing partners they are offering exclusive content only available on Windows 10. Like any other store if you can get customer to purchase at least one product they might get compelled to buy more content in the future. 

The software royalties might not be has high on Windows 10 then they are on xbox consoles but multiply by potential millions of sales and there still plenty of money to be made. Beside both microsoft and sony knows that eventuallly we won't need a console in order to play games in the living room, weither it's advancement in smart TV or cloud processing. 

How do you attract people away from steam? By offering exclusives content and deals on the windows store. Beside, when it come to a casual audience that own a PC they won't have any alliance to either steam or windows 10 store. They will simply go to the store that is more convenient and the fact that Microsoft own the #1 Operating system on every PC. Which store do you think will be more readily available. Microsoft is also consistently improving their windows store to rivals steam. 

Well : http://gamrconnect.vgchartz.com/thread.php?id=217626&page=1#

Upping the thread.

But.... Why?!?

To have more opinion and vote