This is really smart though... if AMD can sell a intire card at retail for 199$, and make profits of it, the chips themselves cant be that expensive to make.
Thats good news for the PS4 neo, it means it wont be to expensive.
Those 399$ rumors for the PS4 neo look likely at this point.
Which also means the normal ps4 at its 349$ price, is soon going to see a price drop (299$ or less).