Darc Requiem said:
Lawlight, you don't seem to know how things work. The earlier a product is shown off prior to release the better. This is usually a sign of a well made product. When a studio is not confident in a film they typically don't do pre-screenings or they do them shortly before the film releases and embargo the reviews to keep word from getting out as long as possible. |
Precisely this. A Studio will just forego critic screenings if they know they have a turd on their hand, but will screen it early for critics and some fans if they know they have a winner. Marvel and Disney know they have a winner so you are damn sure they're going to let as many people see it early as they can, knowing full well that their word of mouth will give them good press early on.
"Pampering" The critics isn't exactly in the same region of bribery. A press Screening is supposed to get the word out, and anyone who knows anything about human nature knows that if the EXPERIENCE is bad, it will taint a person's perspective. If Disney sent out tickets and press access but gave everyone a dingy little theater to watch it in, that just looks bad.
Critics are mostly mature, professional writers, but you can't avoid bad experiences in the cinema.
Now, ont he flip side, if studios were saying "Give this a good review and we'll sweeten the deal by letting you see more movies and here's a bunch of swag' or "if you give a poor review you'll never be screened for another movie again', that's bribery/blackmail.
The very fact that critics still have work after a bad review or hundred shows that neither of these things happen, at least not on a widespread scale. If every critic that gave a bad review was banned from screenings, then we wouldn't have film criticism.
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PS4, PS3, PS2, PS1, WiiU, Wii, GCN, N64 SNES, XBO, 360
3DS, DS, GBA, Vita, PSP, Android