BraLoD said:
The author can't get it wrong, it's his creation. Also if I could tell since the beginning on both cases, Naruto and Bleach, it definitely wasn't uncalled for, even if most of the fanbase started taking a different route. I don't even do shipping, it's usually very easy to call love things on shounen mangas a decade before they even happen.
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In general I agree, and I think a lot of the readers miss that point, though I have seen cases where an author loses focus or shifts his plan, which I would argue can be objectively wrong, assuming it contradicts the main theme. A story should always maintain a certain level of consistency, after all. Not calling out specific examples...just in general.
With Ichi/Ruki, I think some of the bitterness is justified, since most of the story was about their relationship, and they easily had the strongest bond out of all the characters. Even in the last chapter, Ichigo and Rukia's partners were basically non-existent, and most of the chapter was focused and Ichigo and Rukia's reunion. I guess where Ichi/Ruki fans were wrong is in assuming that bond had to blossom into romance, when Kubo seemed to have no interest in writing anything explicit there. He only really added pairings in order to have kids appear in the end, which is why I can't really see why anything is worth celebrating exactly.
Keep in mind that I preferred Orihime to Rukia, this is just how I see it objectively.
And not to get nitpicky, but Shounen is a demographic, not a genre. :P I get your overall point though.