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BraLoD said:

Japan was shipping IchiRuki?
Great to know I understand shounen better than Japan itself!

Japan had freakin' IchiRuki festivals, man. lol.

I haven't talked much about my opinion on this whole thing, but here's what I think.  What made me (and many others) think that IR would happen is how Rukia was always getting singled out in relation to Ichigo (and I mean things like Ichigo saying goodbye to her and not the other Shinigami, Rukia noticing that Ichigo's harboring something in chapter 514 when Shinji didn't, being the one to get him out of slumps - something Orihime said she was jealous about, etc.), this pretty much stopped early on in this arc after chapter 514. The last thing you can remotely call IR related were the Everything but the Rain chapters, with the parallel going on there. Since that, there's been a lack of Ichigo/Rukia interaction. Their bond, whether it was love or friendship, was the most developed one in the series, and that's why I find it extremely OOC of Ichigo to not visit Rukia's promotion ceremony. That shows a disconnection from Soul Society, something that goes against the FB and early TYBW arcs' themes, but that's another story.

On another note, here's a classic Bleach meme

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T-T