Hi guys, I just joined a few minutes ago.
I wouldn't be surprised if MS edged out a slight win for BF, but I'm not certain how reliable this infoscout is. Yes, they analyze 100s of ks of shopping receipts, but if you look at the actual fine print on some of their articles, only a fraction of those may actually be towards the items they're talking about.
Their analysis of 2014's Black Friday results, for example, references 180k receipts, but only 2k of those actually purchased games or consoles.
I'll quote the article: "InfoScout panelists submitted 180k+ receipts over the course of Black Friday. Of the 180k receipts submitted, 2k receipts included a games-related purchase."
Infoscout has overtracked Xbox One every year. Why would they be accurate now? Most of InfoScouts reciepts are from Target, and Target usually has the better deals regarding Xbox One, so the overestimations are expected.
"And everyone's Kickstarter has merit." - Malory Archer