Even though I am fully against game piracy, the claim that it's lost revenue is pure industry propaganda. A pirated game is not a lost sale. It is a lost opportunity for a sale, but in the absence of piracy the sale may or may not have happened. More than likely the sale would not have happened. Even among the small proportion of people who pirate 100% of their game library, of the hundreds (probably) of games they pirate, if they couldn't pirate they would not buy the same number of games. My own PSN+ experience is analogous. If I didn't have PSN+ I would not have bought anywhere near the number of games I've obtained through PSN+, not even 25%. But because those games have already been paid for I download them, so they are the available to play when I am in between games I've actually bought, and I don't miss out on a hidden gem.
Also what is the price point at which they calculate the lost sale? Again, in the absence of piracy that proportion potential sales that would end up as actual sales may well happen primarily at the bargain bin price rather than the new release price. If they base the maximum potential revenue loss on the average price of a game over the sales lifetime of the game then it is a reasonable estimate of total potential sales. Actual sales loss will be a fraction of the total potential sales. Possibly as low as 1%, but I would guess more like 10-20% would translate into actual sales if piracy was magically completely eradicated.
Of course the "value" of video game piracy will be second highest in terms of revenue if the industry uses the new release value as the cost of each so-called lost sale. But if they use the bargain bin price the revenue calculation will fall dramatically, and most likely fall below movies and TV shows, and probably even music. Claimed revenue loss is a very bad, and misleading statistic to use to demonstrate the effect of piracy on the industry. Just say how many actual illegal downloads have occured compared to actual games sold. That gives us a direct and easy to analyse comparison.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
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