celador said:
FIT_Gamer said:
Why should they? They have a comfortable enough lead. As long has they have a BO3 and SWBF bundle they will be fine. Even if they manage to get outsold a little.
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They will be beaten by more than a little if they don't drop the price. It seems like the perfect time, with the second holiday afted launch oming, the 1TB console about to release and the destiny bundle at 399 when other special editions cost 450.
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If they don't drop the price, I'm sure it's because they don't want to agitate Microsoft into doing something extremely desperate. MS is already at a point where not only is the price of the XB1 bundles cut, but they're throwing in free controllers, extra games, gift cards, giving free access to EA Access and whatnot. Walmart's free Xbox One extras seems to have turned into a permanent deal, for example. http://www.walmart.com/search/?query=xbox%20one&typeahead=xbo
MS is willing to race Sony to the bottom, where as Sony seems to want to stay profitable. Everything is riding on Halo 5 for the future of the Xbox One. To challenge that could end up being costlier than they expect in the long run. A beleagered MS could just say, "screw it" and either eat losses like crazy by going full fire sale, or, worst case scenario, they go nuts and try to jump start a new gen early deciding they can take the hit on another go around. Reapeating the process they did last gen with the 360. Go in early and cut deals to try and cripple Sony again.
MS's current goal, according to Michael Pachter, who's quoting MS brass, and even Phil Spencer himself, is to "win". Win in quotes because that means they're really only concerned with the US/UK market right now. My guess is to create a cascading effect of word of mouth from the English speaking world toward Xbox One. But Sony has to do something. Having a competitor gain ground in a market is one thing, but, not trying to expand your potential consumer base with an accessible retail price is another.