This amazing dev hype has only come from abandoning drm after the witcher 2 launch problems. That had drm and pre-order bonus keys that did not work. CD projeck Red quickly responded with a patch to remove the broken drm and make all pre-order bonusses available for everyone. That suddenly made them the darlings of the industry and they smartly capitalized on that. And of course owning GOG.com is a huge part of the image.
Then console gamers jumped on the hype train because it was coming to 360 exclusively. (with drm ofcourse)

As a dev they still play the underdog card well and people love underdog success stories.
It's just like any other dev if you look closer
http://www.glassdoor.ca/Overview/Working-at-CD-Projekt-RED-EI_IE644250.11,25.htm

It's nothing intentionally malicious, marketing promises the world, game development is chaos during crunch time, much easier to send out a working pc build.

Marketing deal with this one was terribly managed. CDPR pays the price in terms of burnt reputation and trust. Aside from the game which is apparently excellent, the fact that :

The X1 version was heavily hidden
The PS4 version was what was sent exclusively to reviewers (despite the marketing deal!!)
The PC version was demoed under the loose pretense of 'X1' footage (check the Conan Clueless Gamer Witcher 3 vid for example)
The devs said '900p' for X1, then got apparently bullied into a useless 1080p scaling mode for a tiny fraction of the game (almost exclusively in cutscenes!?)
X1 is getting further downgrades via patching

Just makes this a mess all in all.

"X1 is getting further downgrades via patching"

tiny visual downgrade for higher constant fps. = worth if your going under 30 fps to much.

# next gen... 30 fps and not even HD...

Sony should have just marketed this game instead, it's a warner bros game don't know how this happened.

I think this is a bit like the KZ:SF situation though. The game is promoted as hitting native 1080p during gameplay, but not all the time, through some sort of dynamic rendering system. But in reality it does not. Hopefully no one is petty enough to take CDPR to court over this, but this situation is not simply about the game being sub-1080.

Well it's simple really. One company has more money than they know what to do with, so that's how it happened.

Umn no actually, the game is owned and created by CDPR and was "published" in NA by WB, saying "well yeah ebcause NA suddenly makes it a WB game", it doesn't and tbh CDPR should have done the marketing themselves like they did with the last 2 games, R* did it for themselves most of the time and some other devs have too, this was PC centric and should have just remained as such when it comes to marketing, especially since the current debacle of PC looking exactly the same as PS4 which is to say isn't a good thing.

http://en.wikipedia.org/wiki/The_Witcher_3:_Wild_Hunt

I don't even...

Why try hard on consoles....?

Just feels completely wasted partnership. Ps4 version performs better and is the version review by everyone, leading to huge amounts of ps4 footage all over the internet. The xbone version being completely hidden until recently when it should have been the other way around. And one last thing, ms didn't make a bundle. Instead it's exclusive to Europe...