Nintendo Switch Appearance Earns Positive Impressions Among Super Bowl Commercials
Ace Metrix, a company that 'measures the impact of video advertising', has shared some of its audience impressions data from the Super Bowl ads. Its method is to poll a group of 500 new viewers for each ad, 'demographically balanced', with each individual's scores "on creative attributes such as Attention, Likeability, Information, Change, Relevance, Desire and Watchability". Nintendo's ad, ultimately, performed well in this analysis.
In fact, Nintendo's ad secured 4th spot in the Ace Metrix analysis of ads that were 'new content' for the Super Bowl, which is quite impressive up against so much competition.
Ford - Go Further* (appeared before and after the game)
Audi - Daughter
King's Hawaiian - False Cabinet
Nintendo - Switch & Play
Kia - Hero's Journey
Skittles - Romance
LIFEWTR - Inspiration
Febreze - Halftime Bathroom Break is Coming
Wonderful Pistachios - Ernie Gets Physical
Honda - Yearbooks
http://www.nintendolife.com/news/2017/02/nintendo_switch_appearance_earns_positive_impressions_among_super_bowl_commercials