To me, it's like watching a competition between sports teams. Both sides have their fans that will follow them through thick and thin. Games can have an emotional impact on a person, and the console they are playing on, delivered that experience to them. I think that's where brand loyalty comes from, and thus, the attachment to a hunk of plastic.
It's really all about the experiences that they have, and sometimes, they believe these amazing experiences are only available on the platform they chose. And in some cases, that's true. But everyone has different tastes and the experience is always going to be different for everyone. So the reason we see these console wars, and it's just people defending/promoting their platform of choice, because it's what they love. And sometimes, when love is in the mix, people can react irrationally and compulsively when the thing they are passionate about is under attack in some way.











