http://www.neogaf.com/forum/showthread.php?t=1023052
Looks like that marketing campaign for the mobile app, Game Of War worked.
The game now makes approximately $1 million/day. In Feburary it even eclipsed Clash of Clans for no.1 revenue.
The marketing campaign which included a Superbowl TV spot was very expensive, costing $80 million, but it looks like it's paid off in spades.
From the LA Times:
More than 9,000 times since November, commercials featuring the swimsuit model have aired nationally on male-oriented programs: March Madness, NFL football, "South Park" and the like.
The ads entice boys and men to download the free-to-play smartphone game "Game of War: Fire Age." There are several versions: Upton relaxes in a candlelit bathtub. She rides a horse and leads medieval troops to battle dragons. She approaches the camera and slyly invites the viewer to "come play with me."
The boys and men have done so, beyond the wildest dreams of Machine Zone, the game developer behind "Game of War." Sales of in-app digital goods and paid "boosts" to speed up empire-building have doubled since the ads began, according to data from Think Gaming; the game now takes in about $1 million a day.











