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^If that add is real, then I think AMD knows it will be top dog soon.  In fact I am going to do something that few do on VGchartz:  Make a PC prediction:

-390X will be 15-25% stronger than the Titan X, and therefore 5-10% stronger than even the soon to be released GTX 985 Ti.

-The 4GB version will launch between $600-$700, and the 8GB versions will be $800-$1000.

-There will be both AIO-Liquid cooling and Standard air-cooling options.  Obvious the AIO versions will be $50 more than their cheaper counterparts

-The card will launch before July, and it will be the strongest (Non-duel) GPU for around a year or even longer depending on how desperate Nvidia is to not have the weaker products.

Very exciting to see who "Wins" 28nm in performance this summer.  Thoughts?

The 295x2 is still cheaper and performs better than the Titan X whilst keeping very cool so AMD kind of know what they're doing as they're not too bothered about their TDP.

Would be great but I do wish the 8gb version was 600-700 T_T but I do get why

Youd think that would stop people buying 1,000-1,200$ graphics cards... but nope.

Nvidia fans are willing to spend $ and have a few months go by and see their card lose 50% of its sales price.

Except for the performance advantage of the 390X versus the Titan X which I think it will be more like 10-15% max, which will still be awesome as AMD cards always get meh drivers at launch and only get better and better (see the 7970 vs 680 or the 290X vs 780Ti, almost tied at launch but now the AMD cards perform much better), I agree with the rest of your post.

And I think they'll launch in June, which is when they are expected to be unvelied at Computex.

I hope the price is also fair, nvidia is completley overcharging its buyers of the titan-X

I'm getting a new rig this spring/summer, seems like perfect timing!

Care to share some of your planned specs?

I'm going with 16GB of DDR4 for memory, likely an i7-5820K (the 5930K is twice as costly and I won't be needing the extra 12 PCIe lanes, performance is more than good enough with the 5820K as well). I was thinking of getting a GTX 980 for graphics, not decided on which version but if the recent rumors from AMD are anywhere near true; I'd be a fool not to consider them, despite the likelihood of more noise, higher wattage and some driver issues from time to time, great performance at a fair price is something to be valued greatly and I've never had reliability issues with my AMD cards either (they even overclock pretty well since the 1900 series). I will not be running SLI or Crossfire; too many issues and it would require the more costly CPU and expensive motherboard and bring the total up by at least 50-60% when counting a second GPU.

I also want a new display, been wanting a 1440p, 32" one for some time but there is no sense in getting it before I have the horsepower to utilize it. My plan is to be ready for The Witcher 3 at ultra with great FPS, I imagine my life will be complete then...

If my employment situation improves, i will also build a pc for high settings gaming. This will be on my radar for the gfx card. But more than 700 is a hard sell.