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Forums - Gaming - Microsoft Desperately Wants Xbox One To Win, 'Winning Matters More To Them Than Short Term Profit'

Robert_Downey_Jr. on 12 March 2015
Augen said:
"I could be wrong, but I think of this much the way I think of people who have historically voted Democratic always voting for Democrats and people who have historically voted Republican voting for Republicans. I think that you just kind of own your console of choice and you will stick with that unless they do something really bad."

This is the main flaw in his thinking. Most people I know have little loyalty to a brand of console. Two generations ago Sony utterly dominated Sega, Nintendo and Microsoft. Last generation Sony struggled to just reach parity with Microsoft and is still behind Nintendo. Is it really any surprise this generation was open for movement among all three again?

I think there are a fair amount of people loyal to Sony, they just aren't $600 loyal.  If they were $100 more and had arrived at the same time I think they'd have been fine last gen.



I am Iron Man

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daredevil.shark on 12 March 2015
BMaker11 said:

"So I think the answer to your question is, Microsoft desperately wants to win. Winning matters more to them than short term profit"

I could have sworn I was told "It doesn't matter if they're in first place or not. They're doing good, PS4 is just doing better. As long as they make money, they'll be happy"

Sure, Phil Spencer may have said they want to win the gen and Pachter is echoing that here, but pfft, what do they know? Experts on VGC told me that 80k a week was good and acceptable sales to reach their goals.




Dark_Feanor on 12 March 2015

We are sure short of news these days.

Baseless article with baseless assumptions is pointless.



man-bear-pig on 12 March 2015

What I've learned from Pachter is that the opposite of what he says is true. So what we can deduce from this is that Microsoft don't want the Xbone to win and short term profit matters more to them



My prediction threads:

Wii U will sell under 40m units (made on 14th September 2012)

PS Vita will sell under 20m units (made on 30th September 2012)

Wii U will sell under 7m in 2013 - I was right

Halo 4 first 9 weeks sales prediction

PS4 to be down YOY in 2015

Smeags on 12 March 2015

The Xbox division does have the benefit of having an almost endless cashflow behind it, allowing the division to take (relatively) small hits while the overall company continues to rake in billions. Microsoft can continue to go in with a loss-leading mindset and not feel a larger effect from that, unlike Sony and Nintendo who at this point need their divisions to make profit from the start.

So with that said, Microsoft can take bigger risks than the other two when it comes to pushing their system in the marketplace. And we've seen that with the removal of Kinect and the major price cuts to make it a more attractive purchase. It will be interesting to see how aggressive the continue to push the console in the future.

As for the Wii U comment, it's par for the course with Pachter. Luckily for me the system continues to bring me awesome games. ^_^



3DS Rec Thread ~ Wii U Rec Thread ~ Xbox One Rec Thread

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UncleScrooge on 12 March 2015

If Pachter really thinks people don't switch consoles he's crazy. 90% of console owners are not hardcore gamers posting on forums and waging console wars. I'm 24 years old now and most of my friends who used to be "Xbox only" or "Playstation only" have grown up and don't care about the branding of their gaming machine. They just want the best machine and the PS4 seems to be the better choice because it's more powerful and has great first party support (not saying this is a fact but Sony was able to position its console as the "superior choice" in the eyes of the general public).

What I'm trying to say is: The people I talk to don't care about a console brand, they just want to play games and pick the most "convenient" console. And I think by far the largest chunk of the market thinks exactly like that. "Loyal hardcore gamers" are only a small minority. Anyone else will switch consoles in a second and don't think twice about it.



daredevil.shark on 12 March 2015
Smeags said:
The Xbox division does have the benefit of having an almost endless cashflow behind it, allowing the division to take (relatively) small hits while the overall company continues to rake in billions. Microsoft can continue to go in with a loss-leading mindset and not feel a larger effect from that, unlike Sony and Nintendo who at this point need their divisions to make profit from the start.

So with that said, Microsoft can take bigger risks than the other two when it comes to pushing their system in the marketplace. And we've seen that with the removal of Kinect and the major price cuts to make it a more attractive purchase. It will be interesting to see how aggressive the continue to push the console in the future.

As for the Wii U comment, it's par for the course with Pachter. Luckily for me the system continues to bring me awesome games. ^_^


I doubt if patcher even plays video games.



The Fury on 12 March 2015

I'm guessing, and this is a guess, the board have other ideas Patcher.



Hmm, pie.

oniyide on 12 March 2015

this isnt a bad article but there are still some things Patcher either doesnt get or refuses to acknowledge. there is no brand loyalty past gens prove that. MS screwed up and they paid the price for it. IMHO they lost the gen as soon as they revealed their console. Dont try to beat SOny this gen focus on profit



Augen on 12 March 2015
Robert_Downey_Jr. said:
Augen said:
"I could be wrong, but I think of this much the way I think of people who have historically voted Democratic always voting for Democrats and people who have historically voted Republican voting for Republicans. I think that you just kind of own your console of choice and you will stick with that unless they do something really bad."

This is the main flaw in his thinking. Most people I know have little loyalty to a brand of console. Two generations ago Sony utterly dominated Sega, Nintendo and Microsoft. Last generation Sony struggled to just reach parity with Microsoft and is still behind Nintendo. Is it really any surprise this generation was open for movement among all three again?

I think there are a fair amount of people loyal to Sony, they just aren't $600 loyal.  If they were $100 more and had arrived at the same time I think they'd have been fine last gen.

Doesn't that prove my point though?  People are "loyal" to precieved quality and value, not brand.