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Forums - Nintendo - Should Nintendo Target Adults More With Their Next Handheld?

Soundwave said:
KungKras said:
Gameboy targeted adults initially.
Worked well.


The N64 targeted teenagers/adults early on moreso than kids and was kinda seen as the hot tech device when it first launched. 

That worked very well for Nintendo too, unfortunately the silly decision to go cartridge only dramatically limited the number of games on the system, otherwise I think they would've outsold the SNES fairly easily. 

The SNES also finally overtook the Genesis when they started focusing more on graphics (DKC, Silicon Graphics, best looking game ever, etc.) and let the blood fly in Mortal Kombat 2, made Killer Instinct (their own fighter), and started marketing more towards older consumers (Play It Loud). 

Enthusiasts drive the market IMO. When you get them excited about a product they show up and then that excitement trickles down to other demographics. The PS4 is basically the N64 of today (just minus the crippling cart decision). 


No, that's just a bold-faced lie.

N64 launched with just pilotwings and Super Mario 64. Broad age apeal. yes, but not what I would call "targeted teenagers/adults"
It was seen as high-tech though.



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Wyrdness said:
Scizor_99 said:

I agree that overtly targeting kids these days is probably a bad idea, and agree that they should definitely taget adults more. However, if you're trying to say that NIntendo should use their next handheld to try to compete with Microsoft/Sony for the violent/mature crowd, i think you're sadly mistaken.

1. Do you think that the mature, adult gamer, to whom Playstation and Xbox have been almost exclusively geared towards since their inception, have very much interest in moving to, or double-dipping with, a product from a company that typically targets the opposite of what they like?

2. Do you think that the mature, adult gamer, who usually prefers ambitious games on powerful hardware, would buy a device with a tiny display and significantly weaker hardware (although understandably so)?


This, that crowd are the group who say they'd rather have a said game on console and in the end this is the root of the problem that has hit Vita, it's predecessor tried the same approach and ended up selling for far different reasons. As handhelds go a broad approach is always best.


I think the PSP sold because it was the "cool handheld". It was more powerful than the DS and had more mature games. The PS3 and the X360 had to deal with the shaky transition to HD and the Wii was tageted toward casuals. When pushed hard enough, the games weren't all that far off from the PS2/GC/Xbox.

You know what I think happened to the PSP base? They went upmarket. The Wii kept the market afloat while the other consoles adapted to HD, which then followed suit by delivering games similar in style but far superior to the PSP. Consoles were more powerful, had better features, and bigger, brighter displays. and now they were affordable. Perfect for the former PSP base who had grown older anyway.

The PC market surged as well. The games were cheaper AND more visually impressive than even consoles, which was a deal some more tech-oriented individuals couldn't pass up. The added bonus of being able to customize your experience with mods, settings, etc.  and even using a TV monitor like a console is something that's very culturally appealing to westerners, and in part, inspired hacks of handheld systems and games (i.e. Pokemon).

Non-browser-based Indie games came along and gave people small experiences at high quality. Mobile devices came along and eroded the handheld market in general by giving consumers the option of gaming on a multipurpose device and giving developers the option of developing games with less money, less potential risk involved, and much greater chance of profitability. 

In Japan, they really don't care about graphics unless they enhance the quality of the game along traditional lines, improving what's already there and adding  additional things without changing the fundamental experience. Efficiency is valued over pure quality. So when people in Japa saw a two-screened, 3D capable handheld with Nintendo games, it sounded like a pretty good deal. Developers were not that eager to brace the HD development cost spike with the Vita if they could avoid it. 



Materia-Blade said:

Nintendo already targets both children, teens and adults.

Uh huh but could you put that into a pie graph with what you think it focuses on? What demographics?



I think that nintendo should focus mainly on kids with their handheld and with their console, focus on adults.



Yes, they should target adults more. There are millions, perhaps tens of millions of middle-aged-and-older gamers who haven't yet been given a compelling reason to upgrade from the DS line to the 3DS.



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Soundwave said:
I think Nintendo should take a page from Sony with the PS4 and cut the bullsh*t with features that unnecessarily make hardware more expensive than need be.

Drop the dual screen. The second screen adds a large cost (the most expensive component of any handheld/tablet is the LCD screen, not the chipset or RAM). Today getting a single 5.5-6 inch decent quality touch panel (single screen) is dirt cheap. Opt for that. Dual screen also makes the system heavier and eats up internal space that could be used instead for a larger battery.

Drop 3D. 3D screens are far more expensive than regular LCDs that everyone else uses and are widely mass produced. 3D also requires double the back light of non-3D screens, killing your battery life and forcing you to have to go with a lower end chip. 3D also chews up processing power since the same image needs to be rendered twice to create the effect.

Ditch it. You can always release a 3D model later on when your base costs drop and Nintendo likes to revise their handhelds 3+ times each gen anyway.

Spend your money on a really nice chipset, don't cut corners on it, and a nice big battery that can run that chip for a comfortable 5-6 hours at least.

Get a decent LCD screen, but don't go crazy in cost here either. My 8 inch Samsung tablet that's over a year old has a basic 1280x720 LCD display and it looks great when I run Mario 3D World HD videos on it from Youtube. It's not even OLED. I'm sure Nintendo could get something similar in a 5.5-6 inch size a year from now for cheap.

hm do you have a name idea too? like nintendo vita?



generic-user-1 said:
Soundwave said:
I think Nintendo should take a page from Sony with the PS4 and cut the bullsh*t with features that unnecessarily make hardware more expensive than need be.

Drop the dual screen. The second screen adds a large cost (the most expensive component of any handheld/tablet is the LCD screen, not the chipset or RAM). Today getting a single 5.5-6 inch decent quality touch panel (single screen) is dirt cheap. Opt for that. Dual screen also makes the system heavier and eats up internal space that could be used instead for a larger battery.

Drop 3D. 3D screens are far more expensive than regular LCDs that everyone else uses and are widely mass produced. 3D also requires double the back light of non-3D screens, killing your battery life and forcing you to have to go with a lower end chip. 3D also chews up processing power since the same image needs to be rendered twice to create the effect.

Ditch it. You can always release a 3D model later on when your base costs drop and Nintendo likes to revise their handhelds 3+ times each gen anyway.

Spend your money on a really nice chipset, don't cut corners on it, and a nice big battery that can run that chip for a comfortable 5-6 hours at least.

Get a decent LCD screen, but don't go crazy in cost here either. My 8 inch Samsung tablet that's over a year old has a basic 1280x720 LCD display and it looks great when I run Mario 3D World HD videos on it from Youtube. It's not even OLED. I'm sure Nintendo could get something similar in a 5.5-6 inch size a year from now for cheap.

hm do you have a name idea too? like nintendo vita?

I don't get comments like this, do u honestly believe specs are the reason why Vita is doing so poorly?



When the herd loses its way, the shepard must kill the bull that leads them astray.

zorg1000 said:
generic-user-1 said:
Soundwave said:
I think Nintendo should take a page from Sony with the PS4 and cut the bullsh*t with features that unnecessarily make hardware more expensive than need be.

Drop the dual screen. The second screen adds a large cost (the most expensive component of any handheld/tablet is the LCD screen, not the chipset or RAM). Today getting a single 5.5-6 inch decent quality touch panel (single screen) is dirt cheap. Opt for that. Dual screen also makes the system heavier and eats up internal space that could be used instead for a larger battery.

Drop 3D. 3D screens are far more expensive than regular LCDs that everyone else uses and are widely mass produced. 3D also requires double the back light of non-3D screens, killing your battery life and forcing you to have to go with a lower end chip. 3D also chews up processing power since the same image needs to be rendered twice to create the effect.

Ditch it. You can always release a 3D model later on when your base costs drop and Nintendo likes to revise their handhelds 3+ times each gen anyway.

Spend your money on a really nice chipset, don't cut corners on it, and a nice big battery that can run that chip for a comfortable 5-6 hours at least.

Get a decent LCD screen, but don't go crazy in cost here either. My 8 inch Samsung tablet that's over a year old has a basic 1280x720 LCD display and it looks great when I run Mario 3D World HD videos on it from Youtube. It's not even OLED. I'm sure Nintendo could get something similar in a 5.5-6 inch size a year from now for cheap.

hm do you have a name idea too? like nintendo vita?

I don't get comments like this, do u honestly believe specs are the reason why Vita is doing so poorly?


Sony got lucky with the psp and tried the same trick again with the vita.  there is just no market for a handheld that plays like a homeconsole, so yeah, the specs of the vita are the problem.

 

oh, and nintendo should make the (main)screen an OLED, they just look so much better.



No. They should market it for everybody. Their biggest problem with Wii U, for example, has not been the system, the controller, or the games. Their problem, specifically in NA, has been NoA's enormously shitty marketing. Which is funny, because NoA's marketing, as recently as the Wii, at least for some commercials, rocked.

They could have, and should have, been promoting the Wii U and it's games on Monday Night Football, and during big audience prime time shows from the fuckin' beginning. ALONG with still promoting them to families and during cartoons for kids and things like that. They should market to everybody. And if their next system really is a fusion console/handheld Wii U/Gampad type deal, that is how they should promote it.

I love Nintendo, but I honestly cannot believe how short sighted and dumb their NA advertising efforts this gen have been. That alone could have likely improved the system's sales, by a lot.



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