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No. They should market it for everybody. Their biggest problem with Wii U, for example, has not been the system, the controller, or the games. Their problem, specifically in NA, has been NoA's enormously shitty marketing. Which is funny, because NoA's marketing, as recently as the Wii, at least for some commercials, rocked.

They could have, and should have, been promoting the Wii U and it's games on Monday Night Football, and during big audience prime time shows from the fuckin' beginning. ALONG with still promoting them to families and during cartoons for kids and things like that. They should market to everybody. And if their next system really is a fusion console/handheld Wii U/Gampad type deal, that is how they should promote it.

I love Nintendo, but I honestly cannot believe how short sighted and dumb their NA advertising efforts this gen have been. That alone could have likely improved the system's sales, by a lot.