mrstickball said: Like others have said, Sony has cornered themselves with a $600 system that the majority of $300 PS2 owners cannot afford. If MS took the inititive to lower the 360 to $300 or less, it'd probably be selling like PS2-hotcakes. The PS3, had it of been $300, wouldn't be in the slump it's in. Japan wouldn't be pro-PS3, but it'd atleast be selling twice as good. In the US, twice as good, and maybe 50% better in Europe. By now, if it was a $300 PS3, we could probably of expected 5.5m sales of the PS3, 6m of the Wii, and 9m or under of the 360. |
I think that, if PS3 sold for $300 from the start, it might have buried the Wii. Well, maybe not buried, but definitely blunted the Wii appeal. Let's take a look at the advantages of the two:
Wii -
- innovative play
- lowest cost
- first party properties
PS3 -
- established brand
- full library of PS2 games
- HD output
- BR player
But PS3 does not have a value proposition because there is a limit to how much the public will spend. The public didn't really go enmass to DVD from VHS until the Chinese came up with the sub-$100 players. It can only be expected that only the ultra-loyalists and the prosumer types that bought the first gen DVD players for $500+ would go for the PS3. It simply did not have a value proposition.
Now, let's introduce the hypothetical $300 launch price, holding all else equal. First that just blasts Xbox out of the water because it's cheaper and offers far more. So now, there is only the Wii to consider. Consider a common household that already has a PS2 (remember far more households have PS2 than the other two), but is also looking for the next gen. Will they
- buy a tried and true with new features or
- try a new unproven game play?
I suspect that people would tend towards the former. Now, the $300 + game + extra controllers + etc is spent, it's very unlikely that the same household would try a different console for a while. This means that Wii would sell far fewer because only families which are Nintendo loyalists (there are many) or multi-console households would buy the Wii. This would blunt its buzz and the studios would not jump ship. Which would bring more people to buy PS3 because of the positive flow of games
Basically, PS3 simply priced themselves out of the market. the 360 set expectations (regardless of costs to producer, consumers don't care). PS3's price put many people who would have bought the PS3 at the 360 price (probably been saving since the 360 launched) in the wait and see mode. With the buzz on Wii, and the saved money burning a hole in their pocket, casual consumers flocked towards the value console of this gen, the Wii, compounding the PS3's woes.
In short, if PS3 were to sell for $300, I'd expect Wii and PS3's position to be reversed. In fact, this is the consensus before the PS3/Wii launch. Which is why virtually all developers were caught with their pants down in Wii support when Wii kept selling 2:1 to PS3