Nintendo strongly shows outside as one developer even though they have several dev teams. Sony does not, and MS does not. They have teams with well-known names even to the public. That alone is a huge thing. And then there's the fact that Nintendo has managed to associate its name with quality, which lessens the need to differentiate different IPs or games by different studios. Sony and MS's 1st party titles on the other hand vary more in quality, or at least that's how it's perceived.