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Forums - Gaming - MS Exclusive Third Party Advertising No Longer Makes Sense.

kupomogli on 24 November 2014
GribbleGrunger said:

I agree with what you're saying, but most people just don't look that far into the future.  It's like these companies are in it for the short run cash rather than the long run profit.  With the company advertising on their own for both the PS4 and Xbox One, they'd probably get around the same amount of sales on the Xbox One as if Microsoft advertised it, but they'd get a lot more sales on the PS4 since the game is identifying itself with the PS4 also.

You also have to think.  I'm sure Microsoft isn't paying millions of dollars in advertising for the developer and say that the developer advertising for both consoles sells 250k more copies on the PS4 than they otherwise would have.  250k at launch plus ~$20 per sale is $5m in profit, so it makes sense that they advertise for both companies rather than just Microsoft.

So yeah, I agree.



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HollyGamer on 24 November 2014
GribbleGrunger said:
Wright said:

Sony can't/doesn't pay for it, MS does. MS then gets exclusive third party advertising, by paying for it.

It makes a lot of sense. As a developer, you put things where the money is given. It doesn't matter if that one turns out to be the least-selling version, because at the end of the day you still profit from Xbox One, Ps4 and the exclusive advertising rights.

But if advertising on the PS4 means you are likely to sell far more copies, then that makes more sense. Yes, the money from MS helps ballance that out but at some point, and I think sooner rather than later, the same publishers will want to build an install base for future iterations of their franchise, not take money up front. One compensates, one invests.

Well because SONY knows even if Microsoft paying the deal, the games will be sold far better on their platform. SONY doesn't have to spend on this useless deal and it's better to put the budget on somewhere else (first party, real exclusive deal).

and also this will make game publisher drain money from Microsoft (do understand why minecratf is such waste for microsoft ) while also get money from the amount of sales from PS4. and i hope the game industry can still exist thanks to this kind of deal.