TheBlackNaruto said:
Also guess what if it was like you said were no one liked the McRib it would have never been brought back nor would it CONTINUE to sell so well. Lots of items have been advertised and placed on fast food menus as being awesome that were not and guess what happened they never lasted even with all the advertising that they had.
And LOTS of toys are advertised to children as the hottest toy ever JUST LIKE the Tickle Me Elmo and kids want them as well yet they do not sale anywhere near as well it does. Here is something else for you certain beer is advertised as the best tasking thing in the universe yet I have NEVER drank in my life. Nor have I wanted to do so. But that doesn't mean it is horrible or that it sells only because it is advertised well. People have to actually liek it for it to continue to do so. You can't use personal things that have happened and make them into fact for something.
Point being while advertising is important it is not the end all that will make something all of a sudden explode. If people don't want something no matter how much you "advertise" it they still are not going to get it. Word of mouth gets out fast about things so if it is advertised as AMAZING and peope buy it and find out that it is not then it will fade into oblivion prety dang on fast due to word of mouth by consumers.
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If the McRib were really awesome it wouldn't go away. It's a special menu item because people get sick of the damn thing and it won't sell. It's sales rely on the fact that people will forget the downsides, remember it fondly, and love new things. The whole reason I sat in on those advertising classes was because I had a roomate that now does advertising. The McRib was used to teach people about ad fatigue and nostalgia.
Also, advertising is a form of suggestion, and like all suggestion you have to be open to the thought. If you're not open to alcohol, no matter how great the advertising it won't affect you. Also, if you're staunchly in support of a specific alcohol, advertising isn't going to convert you unless something you don't like happens to your brand of choice (see: Anheuser-Busch ).
And no, nothing was advertised "just like" tickle me elmo and failed. They used then unconventional advertising and a two prong attack that targeted kids and parents. Getting kids to want something is easy as hell. It's getting the parents to feel bad because they haven't bought one that's the harder part. Also, copying the exact same formula isn't going to be good enough because people will become desensitived. The Tickle Me toy line is still out there, but it's never seen the boom it had with Elmo. It's no longer new and can't be marketed the same way.
Bad word of mouth isn't always a death sentence, especially in a preorder culture like we have in gaming. Satisfaction isn't necessary and word of mouth means little because the game can sell millions before word of mouth about how bad it sucks gets out. Not only that, but people that really drank the koolaid will rally together against the common enemy badmouthing the product, as seen by Destiny players, some of which post here.
Things do fade into the background if word of mouth is bad, but it comes back every now and then, like the McRib, anything the shamwow guy sells, chia pets, and anything by Whammo toys. Is the shamwow setting the world on fire? No, but for something that's less effective at soaking up a spill than a plastic grocery bag, it's still around and advertised often.
These days marketing has been boiled down to a more exact science than people commonly think thanks to the massive amount of data available this days thanks to facebook, twitter, etc. It's not like advertisers throw sh*t at a wall and sometimes things stick. Advertisments are calculated investments with amazing returns with only giant blunders and low tier garbage costing more than they make.