Take into consideration bundled game(s) and this retailer's additional $60 in store credit (which basically is an additional bundled game), that makes the console almost  only $250. An extra $100ish discount on already $100 cheaper model introduced less than 6 months ago. Call it bargain if you will, but assuming even more aggressive deals come Black Friday, this stinks of desperation to get X1s out the door. Actually, it smells like smoke to  me, smoke from a fire sale!

Yeah, you still can't grasp what a firesale is.

The $60 is retail related and the games are MS more than likely, this isn't some rash $150 price cut by MS.

Firesale is like $199 across the board initiated by MS.

Like I said hyperbowl.

This is MS actually being proactive about their console not selling as well as they would like ..

K-Marts are closing down left and right. There will be no K-Marts by the time this ad hits.

I get it.  You are talking about the price.   Not the console itself.

Out of the market by 2017. No company, no matter how rich and powerfull will put up with this.

Microsoft going hard for the holidays. I actually expect it to get cheaper than 349 for black Friday. Even if its for one day only, Microsoft isn't going to f#ck around. Go big or go home.

next year

amazing to think that in a year it has dropped 150 dollars in price... makes me wonder what will be the price of the X1 in lets say... one more year.

Apparently everyone missed the "Sale" note at the bottom. This isn't a price drop per say... big box retailers do deals like this all the time... stores like Target usually offer a free gift card as a promotion when buying certain consoles or games during a particular week.

Edit:  And stores have done this for ALL consoles... Wii U (several times I might add), 3DS, hell even PS4.

But yeah, keep calling it a "price drop" or "firesale"...

Just looked... M$ is doing the same thing next week with the COD Advanced Warfare 1TB Bundle at most stores... it's listed at $499 MSRP, but will be on sale for $449 at most stores. Not a bad deal either.