I played the demo extensively. Visually the game is stunning. There's no way the 360 version gets anywhere close to what I played. The things that stood out to me were the lighting. It's really impressive. All light sources are dynamic, every lamp, headlight etc. The skys always look different due to how well playground have implemented this particle light system. The sunrises and sunsets and actual colour of the sky is so good.
The weather is great to in the atmosphere. At night the other headlights refract through the droplets on the windscreen. But I have one complaint. The spray of the cars looks so out of place. It looks crap against everything else. Why? Everything else in the game is the best I've seen this gen so far with the pad in my hand. The spray is so disappointing.