this is, what op is talking about

"I was hearing things about exclusive marketing being as good as having the game exclusive"

but the game isn't associated as a playstation exclusive

sure it moved  hardware units. but they're also moved because of the new color

and this game also moved some consoles on the other platform beside the exclusive marketing

so the question is: did the amout of money spend on this marketing worked out. did it worked better out than the watch dog exclusiv marketing deal.

on one hand, yes

on the other hand, not

but now u see me statement is correct. it depends. sometimes it does work out (very) well. sometimes it doenst.

but this game is new and we have to wait a lil longer to see longterm succes of the deal. is this agreement for the destiny successors, too?

if this game realy turns out to be the next billion dollar franchise (right now it doubt it. but we will see waht bungie can do to the content lack) and sony got the exclusive marketing deal for every destiny game, than ofc it will work out

Your Watch Dogs comparison makes no sense, on what merit do you say that the Watch Dogs deal worked but the Destiny deal didn't?

Watch Dogs sold over a million on X1 and nearly a million on 360 as well, it also sold X1s but it happened to release 2 weeks before a price cut.

Would you say that the CoD deals didn't work for MS, cause even at their height they never sold at a higher split than 60/40, still CoD always sold more 360s and was always associated with Xbox and that deal has been going on for years now, so the parties involved must think it's beneficial.

So on what basis do you decide that the Destiny deal didn't work while the Watch Dogs deal did?

watch dogs breakdown

ps4: 50%

xb1: 27%

360: 13%

ps3: 10%