Guess they don't like others following their business practices.

Anyways, we know which company will be laughing when next weeks figures come out and it won't be MS.

In general I am against fragrance adverts. You ever sat and watched them properly? They are both pointless and gibberish at the same time.

This is clever/somewhat fun mind you. Maybe Sony should do a CoD version, considering MS only advertise that. Then maybe just a picture of a fish might be confusing.

Haha, not sure if they should even bother with advertising it at all.

Yeah, it's obviously much better to pay a developer money so that they won't allow a platform holder  (MS) to advertise a game which will be released on their platform.

It's a smart idea to let people still know about the game and it will help to sell the game so that the game will be even more succesful as it already will be. Nobody loses here, especially not Activision.

Remember: Ms is always a loser and Sony always great, right?

Next: Microsoft pays Beyonce for Destiny's Child reunion show on September 9.

How are they mocking Sony? Seems like more of a joke thing.

Wow...now butthurt has a smell! I hear its created from the essence of Don Mattricks tears! :). In all seriousness, I can't see this ending well for MS.  Activision, not Sony, are going to be the ones they anger...and that might backfire on them in the future.

Why can't some just say it's kind of funny? Can't believe how narrow minded some are (not that I'm surprised looking at who reacts how).

I don't like the Microsoft brand at all and am committed to never getting and Xbone... That said, I feel like there's a little bit of hypocrisy going on in these forums.

Sony takes a jab at Microsoft - Clever and understands their audience
Microsoft takes a jab at Sony - Butthurt, sore losers