Ka-pi96 said: After they have quite a bit of the devlopment done they should start teasing it on websites and what not to get people hyped for a new big shooter reveal at E3. Then at their E3 conference reveal it and have a playable demo at E3. |
I actually really like that as an approach to building hype. Start teasing the game, but don't say anything about publisher, developer (if first- or second-party), or system. Leak a heap of things about it, and get people really excited. Let people speculate about it being for other systems, etc.
Then have the big reveal at E3. All the people who were getting hyped for the game discover that it's a Wii U exclusive, and you get two groups of people - ones that start talking about how they'll have to buy a Wii U, and ones that start complaining that Nintendo should go third party so that they can get it on their system... which everyone else would then mock.