Everyone know that the magicians at Naughty Dog provided a lot of spells that Sony could use on the PS4 boasting awareness and sales through magic. Only logical theory

OK, but Hype does not just materialize out of thin air, people built that image of the gamer's console, made for games first and foremost (you see it in the kind of formware updates Sony has made so far, games/games sharing featues come first, for better or for worst).

Then you have all multi-platform titles that are essentially better experienced on the PS4 (or at the very least, equally good on the PS4).

Then, wether you like it or not, the platform exclusives on the PS4 are pretty good, I would say at least as good the their xb1 counterpart, except we do not have any racing game like Forza 5... Now race car simulations are not for everybody.

verb (used with object), hyped, hyping.

1. to stimulate, excite, or agitate (usually followed by up):

She was hyped up at the thought of owning her own car.

There ya go. straght from dictionary.com

http://dictionary.reference.com/browse/hype

So what you're saying is that the PS brand actively stimulates, excite or agitate ppl? Curious. Must be some sort of tickle magic attached to the PS brand. Is the "PS" in front of the console some sort of celtic rune that does that constantly to ppl?

No wonder it sells.

I just don't get how the Wii U and XB1 fcking up is such a big deal, cause the PS3 turned around after 5 or more years? Why are we calling it after 6 months this gen.

As for game droughts, this isn't exactly a new thing, it also happens every generation more or less, the Wii U was carrying in the games department cause it was on its second year but without 3rd parties it didn't do a good job. And frankly the indies and remakes we got for this drought is more than we usually get during a drought which is a whole lot of nothing. Droughts aren't new:

and the only reason gamers are complaining about the drought and remake is cause there is nothing to complain about. Before this it was indies, then it was Microtransactions, then it was Ondisc DLC, then it was Season Passes, etc.

This is the best "drought" we've had in ages

Reading back, I think I was being too subtle with my joke earlier so let me be blunt:

You just described the effects of a long term marketing strategy such as branding (yes, specifically using the word "brand", too) as a form of "hype" (a short term marketing tactic).

And that you're using the dictionary verb use of the word "hype" in order to describe the marketing tactic and phenomenon being attributed to the sale of the playstation 4. You might as well use the verb use of "console" (to comfort someone at a time of grief or disappointment) to describe the PS4 console. The sad part is that simply scrolled down a little, the correct definition/use of the word is just right at the bottom of the very page you linked. (2. intensive or exaggerated publicity or sales promotion).

This is indicative of your poor grasp of marketing in general and the selective reading needed for you to make sense of your arguments in your own head. Please at least learn the basic terminologies next time, it would really help prevent misunderstandings in the future.

People are excited for Playstation products. Hence, they are hyped.

I'm not sure where the problem is here.

Had no idea that hype was able to last well over a year. Interdasting.

Other than you tossing around a word that you don't really know about in the context you used it in?

Not much really.

Ohhhh lordy....

mmk