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[DrDoomz]

VanceIX said:

DrDoomz said:

VanceIX said:

So you say the PS brand helps sell the console...

That's essentially hype. 

Just look at the iPhone. Going strong with 9 iterations, and each one is sold almost completely on hype.

There's absolutely nothing wrong with that, it shows that the brand has earned the trust of the consumers. But it's still hype.

No, that would be "branding".

THIS would be "hyping":

hype

1 Extravagant or intensive publicity or promotion:

"his first album hit the stores amid a storm of hype"

1.1 A deception carried out for the sake of publicity:

"is his comeback a hype?"

VERB

Promote or publicize (a product or idea) intensively, often exaggerating its benefits:

"an industry quick to hype its products"

"they were hyping up a new anti-poverty idea"

Origin

1920s (originally US in the sense 'short-change, cheat', or 'person who cheats etc.'): of unknown origin.

source: http://www.oxforddictionaries.com/definition/english/hype

verb (used with object), hyped, hyping.

1. to stimulate, excite, or agitate (usually followed by up):

She was hyped up at the thought of owning her own car.

 

There ya go. straght from dictionary.com

http://dictionary.reference.com/browse/hype

So what you're saying is that the PS brand actively stimulates, excite or agitate ppl? Curious. Must be some sort of tickle magic attached to the PS brand. Is the "PS" in front of the console some sort of celtic rune that does that constantly to ppl?

No wonder it sells.