I edited my post to apologize if I seemed pompous. Not meaning to bash on Sales as that's where I started myself.

It's one thing to "round up" figures during a sales call. I'm sure you use vague wordings such as "about" or "more or less" or "close to", "within", etc. or at most just toss a flat number like "10 million" (if not, you need to talk to your sales director about maybe reducing your company's risks at getting sued lol). It's quite another thing to specify an exact figure milestone such as "over 10 million". The funny thing about marketing is that words REALLY mean a lot and can distinguish puffery from false advetising. The specificity of that statement if either published or announced in a press con or marketing event can lead to legal problems as well as risks to the brand image if found to be false. Funny thing is, claims like this can be challenged by competitors via a false advetising lawsuit and you may well have to reveal your methodology. Which in turn would literally screw them in the butt if that ever happened and they lied (or at least get humiliated if proven to have a weak methodology) at coming up about the numbers they announced. Like I said, risk/reward. At best it would be a a slight jab at its competitors (as Sony is already winning and doesn't need sales milestones to improve its sales), at worst it'd be a disastrous humiliation that can damage all the goodwill they've earned and affect the brand's credibility. This against a ruthless company like MS.

For people saying this is shipped on the report last month... Doing math they had shipped 10M+- as June 30th. So after 40 days have it as sold through is quite reasonable.
For people that think vgc always have small error. They had in the same month (May) overtracked X1 by 100%+ and PSV undertracked by 500%+. Had tracked a game not released on the system yet in a weekly (spiderman on x1) and had a game that were available only bundled severely outsell the system (borderlands and psv).

Right but Halo 4 and Gears of War Judgements sales numbers are as accurate on this site as MS's own numbers. Are you trying to tell me all those sales are corporeal copies? No digital sales on XBL? People only order games digital on PSN?

Guess my post doesnt seem as hilarious as you play it out to be...

What? 

So who else dictates the money put in the making of a product? 

How this is hard to understand is baffling me. Sony has to spend the money used to maked each and every PS4 ever. They need to sell this console to people through retailers. In order to get customer feedback from people who else would Sony have to turn to if not the retailers who are the middle men? 

Simple questions that Sony could ask their retailers: "how are sales for this weeks?" "are there any complaints about the product?" "how many units do you think you need this month?" "Should we scale back on certain things?" 

With this information, Sony can manufacture more PS4 if it seems like demand for the console is high, as evident from the beginning of the year when PS4 were scare as hell and Sony had to work thier factories at full force in order to match the demand. where do you think Sony got this data from that they need to manufacture more, if not from retailers SELLING THE PS4. 

to a degree, yes, Sony may not dictate the numbers of unit bought from them by retailers, but they can dictate the numbers of unit they manufacture based on retailer feedback.

this isnt rocket surgery.

No. What I'm saying is that the retailers are not compiling all of that data and sending it back to Sony in such a short period of time. It's naive to believe data up to the 10th was entirely given to them by retailers. I do enjoy your defense is just that I'm lying and make stuff up. Please continue telling me about how I'm making it up and that your anecdotes are absolute truths for all retailers.

You're right, opinion is opinion, however, this debate isn't subject to opinion which I think the mods, IoI and everyone else are missing.  We know Sony hit 10m sold to consumers as of 08/10, anyone suggesting otherwise better provide some very serious and as irrefutable credentials as Sony Corp. does/has.  

We can argue about where those numbers sold, but we cannot actually argue the 10m number.  Sony said it as clear as they possibly could, sold to consumers, not shipped...sold through.  That's what can be debated.  That's all that can be debated.  We can suggest ways to reflect the discrepancy in weekly/YTD sales estimates, but beyond that, there is no one here that has provided any such credentials to suggest we should believe them over Sony (or any other hardware manufacturer, for that matter).

So much talk still not one user who can not tell where those 600k numbers went and just attacks ioi.... ioi or other users are not saying sony is lying but must be a good idea where those 600k has been sold... ioi can't just put 600k sold to Luxembourgh...

I have. You said I linked to a thread in this thread though lol. It's in this thread. He didn't provide me with any numbers. Also, he mentioned Germany which we know to be off. Doesn't leave me with a lot of confidence for the rest. 

Agreed. Everyone trying to spin it differently make my head spin. It's not an opinion that PS4 has sold 10m by now. It's as close to a fact as we can get.

I seriously don't get the huge fuss. Do people have no clue how estimating with statistics works? It will never, ever be 100% accurate. I've pretty much always assumed a 5% margin of error with #'s on this site. Some will be less, some will be more. So a 7% error is a little on the high side, but is by no means unreasonable.

ioi has made it perfectly clear they aren't just going to plug numbers in, which is really only reasonable, as that would make some numbers off by considerably more yet.

Just give it a little time, I'm sure it will be fixed appropriately.