It is really not that big a deal. These companies just do this for exposure and it works. Give either MS or Sony some sort of exclusive and they will demo your game at one of their conferences. If they really believe in your title, they may even create a bundle for it. Eventually, it will be on both consoles, but it gives the developer exposure for their game. I am sure that most developers want both MS and Sony to succeed. It is in their best interest.











