I'm going by reports from Scandinavian countries, the big import companies (that operate standard retail outlets) pick the best sources for the import consoles, and they are often cheaper than the official msrp due to discounts for the mass market countries. It's bizarre, but it's true. You would think it would be more expensive, but skirting the vat rules and exploiting the exchange rates can pay off big in combination with the often arbitrary prices set. I'll give you another example of Microsoft being utterly brain dead in regards to Europe that should tell you how screwed up they are : when the x1 kinectless SKU launched, they priced it higher than the kinect bundle price that also included a GAME such as FIFA. So it was essentially a price hike with no game and no kinect for much of their toughest markets.