sully1311 said:
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I think awful is a strong word.
They are OK giving the strong competition they are facing and all the hate still around (Jimquisition p.e.).
It already shiped 20% more than the 360 that was $200 cheaper and running alone in the HD front.
The XOne price is still a burden. People want Kinect, but not at $500. But they are not willing to give profit over market share.