Italics: Watch the video (or re-watch if you already saw it). The answer is actually very simple, but it's not my job to spoonify everything.

Saying sorry is an action and an action that only takes a measly second. Being more specific for what you're sorry for will only take a few seconds.

After hearing the whole thing, I personally feel his rant is garbage.  Its very one-sided, it goes on about a MS making changes for the good and calling them lies.  I guess its what people consider as hard hitting but its pandering to the lowest common dominator.  Its basically what he does is rant an opinion and just like any, some will agree and others will not.  I know it will be the last time I give him a click from me.  I see enough of those type of one sided rants on NG4 all the time.

That is just it, you were not sold a 4 star holiday.  You were told exactly what was included in the product.  Its not like MS hid anything.  They told you exactly what the product was and its focused.  Everyone had plenty of information to make a decision and they did.  When people stated that the product was flawed well they had to make drastic changes.  Hell its one of the reason I believe so many missing features were absent from the X1.  Having to change direction like they did probably ment a re-write of the OS.  When thinking about it, I am sure that their OS team pretty much stated, we have this much time to release a product, you either make a decision now or we go with the original plan.  Its something that is done in software development all the time when drastic parameters have changed.

I just think MS tried something which was not appreciated. And Sony did a lot better with PS4 (VS PS3) ---> Better hardware VS MS console, more powerful and friendly to develop for, more balanced, very competitive price, and released at the same time as One, and better ADs VS PS3 = PS4 is easy winning in the Global.

I don't disagree with the "lies" the whole whining about an apology is pretty ... petty.

Of course, he also regularly exaggerates, writes tabloid-style, sensationalist articles with click-bait titles, doesn't check his sources, launches hate-filled vendettas against developers he doesn't like, claims that he doesn't have to be responsible because he's only a blogger, and flames anyone who calls him out or disagrees with him.  I'd trust Fox News before I trust Jim Sterling.

This is the guy who ranted about the PSP2 copying Nintendo because it would have two visual touch-screens and never bothered to change the article when it was pointed out to him that his assumptions were totally wrong.

"Since Sony's MO at the moment seems simply to copy Nintendo with a complete lack of shame, then sit back and pray for the exact same profit, this makes total sense. Expect a PSP2 with two screens and touch control, then six months later you can wait for an innovative new model that boasts 3D gaming without glasses. 

Sony -- industry leaders!"

That's why I say it's a bit harsh. It wouldn't have hurt them to humble themselves a little more though.

I do not need to re-watch the video because I believe its wrong.  It could be that I am a father and I do not accept sorry because its a word easily said with no meaning behind it.  People who are wrong correct their mistakes and make sure not to make them again.  

Saying sorry for having a bad plan is silly. It would be different if you bought a X1 and then MS totally changed it to their DRM system and later changed it back after consumer outcry.  Sorry is an empty word to me but I do agree its my own personal opinion.  I do not see MS or Sony as a person, I seem them as huge corporations that sell me a product.  I have no feelings of admiration for either of them.  If either does something wrong, I want to see the measures used to make sure it doesn't happen again not some baseless Sorry message.  I know its good for people who form emotion attachments to corporations but having worked in this business for over 30 years, I know how meaningless such words are.

As I already stated, I do not think MS original vision was bad, but instead flawed and poorly developed.  There were some merit to their plan which probably would have worked out fine if they had just dropped physical retail disk but thats for another story.

Not to mention, they showed that they can apologize for mistakes, in the past. Just as easy as they apologized when finally acknowledged RROD, they could have apologized for telling everyone "Kinect IS Xbox One", "You can't just flip a switch with DRM", etc. When they made those reversals, they could have said:

"If we have let any of you down in the experience you have had with your Xbox 360  Xbox One, we sincerely apologize. We are taking responsibility and are making these changes to ensure that every Xbox 360 Xbox One owner continues to have a great experience" [exact quote from MS, edited for XBone]. But nope, it's all been masked in "choice" to make it seem like you should be grateful they aren't boning you anymore.

Nobody is saying the XBone reversals are a bad thing, so it's not a "damned if you do, damned if you don't" situation. People are just calling out Microsoft's attitude towards them.

*sigh* more clickbait.

Why is it that we get at least one or two stupid articles bashing the Xbone for no reason everyday? C'mon guys.