phil said: That is almost 100% pure unadulterated speculation. Not only that, it's incredibly biased: every you've highballed Red Steel and lowballed Uncharted. Furthermore, you estimate Uncharted's advertising budget as over 50% of the production budget... then you go on and say that it was so incredibly large because Sony used it to sell PS3s. This is absolutely silly. First, if Sony was leveraging Uncharted, only a fool would put that in Uncharted's marketing budget and not the PS3 marketing budget. Second, you actually don't know what that $20m figure includes. It may very well include the cost of advertising. You have no idea. Without this little piece of knowledge, your whole post borders on pointless. |
Its more a matter of accounting than anything else.
Does Sony have a "PS3" marketing budget? Is there separated into "per game" and "platform" - or is it all rolled into one?
I was only trying to do it in a way that made any form of comparison fair - you could realistically say that the entire "Uncharted" advertising budget was part of the PS3 budget - so "0" dollars were spent on directly advertising Uncharted. Is this fair?
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But then - what happens to the PS3 advertising budget in general? Is it money that has to be "covered" - or just magically appears from some department?
One thing I know - the $20m figure does NOT cover advertising. Absolutely no way. Its never part of the development budget, and is never treated that way.
The main reason for this, is that *most* advertising is done AFTER development wraps up (or bulk of dev wraps up, and game is in QA/production). Its also a moving target - they keep spending money advertising it (magazines, posters, TV, etc..) every month.
This is why for a company like Sony, they DON'T break the figures down per title - its just per division. They will know if revenue has covered development cost (i.e. $20m) - but they won't as easily know if its covered this PLUS advertising/marketing.
(what happens if two or three games get advertised in the one TV spot? What about cross advertising with other media, such as movies or music?).
Its a lot simpler for Ubisoft - they are likely to have had a specific advertising budget for the game, which is in addition to the development cost.
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I would say that without more specific information, this entire THREAD is pointless. No shipment figure for Uncharted, no manufacturing cost figures, no advertising figures.
The only thing that can be deduced, is that development was expensive - and generally a lot more expensive than for other consoles.