Kasz216 on 24 February 2008
| PooperScooper said: Wow, just wow. |
What? The advertising budgets are going to kill you as much as the Heavenly Sword and Ratchet and Clank adds played.
I wouldn't be surprised if they had some serious sony backing advertising wise though... the only other game i've seen advertised as much was Uncharted... and i've only seen one advertised more.
Halo 3.
I'd seen multiple adds for both games in primetime... a couple times a day. Not to mention at other times.
Primetime adds usually are going to run you 200,000 a pop. That kind of thing REALLY adds up.
Non-primetime can still be 100,000K.
That's not even counting what it costs to make the commercial... and what it costs to run the focus groups to make sure the commercial you made actually works.
